I produced this catalogue titled ‘Journey to Achievement‘ for my end of year exhibition. The simplistic layout, white typography and hues reflect the simplistic tasks that I asked my audience to do. The colours complement one another and reference to the bright colours of balloons that became a key subject within my films.
To see more of this project and my work visit Behance
Inspired by my previous videos I wanted to challenge my participants even further but still relate to the first two videos. Balloons inspired the helium and the audio task of ‘Toothless Vegetables’ inspired the tongue twisters. Some find it hard to keep on track of the task whilst others find the task itself hard and some find it, well easy?
As a new member of Vimeo I have been exploring and finding new videos and film making to me. I came across Sophia Ray‘s promo video for Rough Trade. What a great video, its so much fun and a really great concept that is easy to follow and clear. Also Ray has really worked with the song and played around with the characters and storyline to make an inspirational promo.
With influence form my previous videos, Achievement: Bloing up balloons and Achievement: Toothless Vegetables I thought I could bring the two together somehow and come up with a new concept for another video which furthers my exploration into communicating the idea of achievement and that journey.
The balloon factor made me think towards helium, whilst the pronunciation element with Toothless Vegetables allowed me to explore what could I get my participants to say with helium. Something funny, serious, childish, riddle; then I came across tongue twisters and how it would be hard for my participants to not laugh and say correctly a bunch of tongue twisters with helium.
This idea represent and helps to communicate my idea of achievement because firstly, the challenge to inhale helium successfully is tricky for some; but also to say the tongue twisters with helium is hard to focus on the tongue twister itself rather than your voice!
To see more of my work visit my Behance portfolio.
Carrying on from my video: ‘Achievement: Blowing up balloons‘ I started to gain interest in party games and challenges that would enable my audience travel through the journey of achieving, therefore representing my theme of ‘achievement’ by completing the set task.
Now, when researching ‘party games’ I came across many which are just frankly bizarre. Including ‘Toothless Vegetables’, heard of it? No I haven’t either. However the rules of the game, to vegetables without showing your teeth, are simple and the aim: to not show your teeth or repeat are clear.
I take you along with the participants taking part in the task and revealing the game and representing achievement.
To see more of my work visit my portfolio online: http://www.behance.net/jessfrankland
I take you through the journey of my peers trying until they succeed at blowing up a balloon.
My part 3 stage of my course is well underway and this week I have been filming and editing for developmental parts to my project themed ‘achievement’. I wanted to capture the journey towards achieving and revealing the points that have to be gone through in order to achieve a goal.
Last year Nike teamed up with University of the Arts London “to design a t-shirt collection capturing the intensity, passion, spirit and emotion of an athlete’s ‘Journey to Greatness’” and this really inspired me to create a theme that entailed a journey with a given goal. Yayoi Kusama involved the public in The Obliteration Room and this kind of public interaction influenced me to use the public to go through that journey to reach the goal of achieving the task that I ask them to do.
At the moment I am editing a video in which I ask my peers to simply blow up a balloon. Easy, well for some yes but for others not so much. I take you through this journey of achieving and ‘try, try trying again’ until they succeed.
To see more of my work visit my Behance portfolio
